Published 10/11/2026 By William Turtle-Clark

Hereford in Bloom has been praised for its work in enhancing the city’s green spaces following its latest gold medal win in the regional Heart of England in Bloom awards.

The tribute was paid by Hereford and South Herefordshire MP Jesse Norman during a special celebration at Hereford Town Hall.

The event marked the group’s latest success under the Royal Horticultural Society competition framework, alongside the retirement of Chair Kevin Knipe after ten years leading the organization, and the appointment of his successor, Jane Daggers.

The Heart of England in Bloom Gold Award represents the highest standard of horticultural achievement in the regional competition. Judges evaluate entries not just on floral displays, but across three core pillars: environmental responsibility, community participation, and long-term sustainability. Achieving a Gold Medal confirms that a city has demonstrated outstanding civic pride, biodiversity management, and year-round maintenance.

Founded in 1999, the volunteer-led group relies on local residents and businesses to maintain public flower beds, roundabouts, and civic displays across the city.

Speaking at the Town Hall gathering, Mr. Norman congratulated the team and thanked Mr. Knipe for his decade of service, adding that the volunteers do an "amazing job to make the city as beautiful as it can be," and that their success is clearly reflected in their latest gold medal accolade.